I know that it’s easy to become Alice and fall down the rabbit hole when you start on social media sites where you end up spending hours discovering new things, and Pinterest could possibly be the biggest rabbit hole yet! However, you really should give it a try, as not only is it great fun, but it can also be an excellent marketing tool for artists.
What is Pinterest?
Pinterest is an image-based social media site that allows you to easily share your products, artworks, interests and informative content with others.
Why Pinterest has become one of the fastest growing social media sites
- It has 200-million registered users and growing
- It’s visually attractive – not much text so it holds one’s attention for longer
- Pinterest users can sign in through Facebook or Twitter, which automatically integrates them into their existing social networks.
- It has an easy-to-use interface.
- It’s Free!
On researching this I discovered that 68.2% of Pinterest users are women, compared to Facebook’s user gender demographics, which are 57% female and 43% male. Females slightly outnumber male users on Twitter also.
Therefore if your audience or customers are predominantly female, it makes good sense to target this market. However, Pinterest is still useful when your customers are male, because in my opinion, they are still likely to have an interest in art, literature, music etc where the females are also looking at interior design, fashion and cookery related topics, which raise these demographics to show a higher female audience.
Ways Pinterest works for marketing your products
▪ Increase awareness about your brand – Pinterest enables you to establish authority in your field. By pinning your products you create a platform for building relationships with your audience, as they get a better sense of who you are and this can lead to personal connections with them.
▪ Accumulate fans – Pinterest works to establish fans, who, through following your activities on Pinterest, are far more likely to share your pins and spread the word with their connections because they feel they have gotten to “know” you.
▪ Be useful to other users – You can pin other boards of experts in your field – when your board contains accurate information on a subject it becomes useful to others. People can follow your board and you thus succeed in building a place of helpful resources.
▪ Expand your reach – promoting deals, coupons and special offers is a great way to develop your brand, create awareness and reach potential customers.
▪ Drive traffic to your website – using Pinterest can certainly assist in driving more traffic to your site, as there is an option for you to add the source of your product so people can click through to view more info, which they will do if they like what you pin and want to get to know more about you.
▪ Potential sales – whilst Pinterest is not necessarily a shopping site, creative’s could definitely find customers through this network. When Artists, Musicians, Photographers, Authors and Designers, for example, pin their artwork images, book covers or designs, they attract the initial interest because it is at first visual, the proven way to engage people. But then this can take the viewer to your website/blog to see more or buy an original piece, or prints, read an excerpt or download your book, or view your designs/ commission your services.
You can create your boards with examples of your products as well as other topics of interest, but you can engage more people too by creating Group Boards or Guest Boards, which can expose your brand and content to more people and increase your user engagement. It works pretty much like a regular board, only other people are also allowed to pin onto it. You can see it’s a group board by looking for the group icon at the top of the board when you are browsing someone’s page.
I found the information regarding the marketing aspects of these boards very useful on this link: http://www.jeffbullas.com/2013/03/04/how-to-use-pinterests-group-boards-to-get-more-exposure-for-your-business/
It’s easy to review the interest in the items you pinned, by making use of the handy Pin Count tool. This will show you the number of times a page or blog post from your site has been pinned and repinned within Pinterest.
I’m sure there’ll be all sorts of new features and ways to expand on what is currently available on Pinterest in the near future, but don’t discount the advantages it offers presently. You don’t need to spend hours on it either; you can just update your boards as regularly as possible to build followers and keep the present ones in the loop, but it is truly beneficial to follow other people and interact with them whenever you can and enlarge your boards with repins from others of interest in your field.
If you’d like to give it a try, go to this link to learn all about how to get started on Pinterest http://www.wikihow.com/Use-Pinterest
I hope this enlightens you to a few ways this platform can serve you and get your name out there and I hope that you too shall follow me on Pinterest!
Spend the weekend pinning! It could be such fun, and I look forward to seeing you down the rabbit hole!